Question 1

What kinds of businesses do you work with?

Accepted Answer

I primarily work with small to medium businesses (SMEs), particularly in industrial and technical sectors — including manufacturers, equipment suppliers, engineering firms, integrators, and B2B service providers. 
If you have no internal marketing team or you’ve outgrown DIY marketing, I’m likely a great fit.

Question 2

Are you an agency?

Accepted Answer

No. TME is a solo consultant offering fractional marketing services — giving you strategic expertise without the overhead of a full-time employee or the layers of a traditional agency. When needed, I collaborate with a trusted network of specialists for design, development, or content — but you always deal directly with me.

Question 3

What services do you offer?

Accepted Answer

I provide flexible marketing support across these areas:
 • Marketing Audits – Identify what’s working, what’s not, and what to fix first.
 • Strategy & Planning – Clarify positioning, goals, priorities, and a practical execution plan.
 • Promotion Strategy (Digital + Offline) – Design SEO, content, paid, and broader promotional plans that fit your market and capacity.
 • MarTech & Measurement – Define what to measure, implement tracking, and ensure data is reliable.
 • Data Analysis & Reporting – Turn performance data into clear insights and next actions.
 • Implementation Support – Support delivery of projects, campaigns, and system improvements.
 • Training & Upskilling – Build your team’s capability and close specific skills gaps.
 • Market Research – Validate ideas, understand customers, and sharpen messaging and offers.

Question 4

Do you just provide strategy, or do you help with implementation too?

Accepted Answer

Both. I can advise only (consulting), assist in implementation (advising and doing), manage your team, or train your team members to execute confidently. 
I’ll recommend the approach that best fits your business goals and capabilities.

Question 5

What is a “fractional” service?

Accepted Answer

Fractional means you get senior marketing support on a part-time basis, billed monthly, without hiring full-time. We agree on the monthly retainer based on a clear scope and priorities, and I work inside your business rhythm to move those priorities forward. 
If you want to add scope, we either reprioritise within the retainer or adjust the monthly fee to match the increased workload.

Question 6

How do we start working together?

Accepted Answer

Start with whichever is easiest:
 • Fill out the enquiry form (preferred) with a short overview of your business and what you’re trying to achieve, or
 • Email me with the same details, or
 • Book a short call or site visit so I can understand your goals, constraints, and what you’ve tried so far.
From there, I’ll suggest a practical starting point from the TME toolkit (e.g., audit, strategy, promotion plan, measurement/MarTech, analysis/reporting, implementation support, or training). Once we land on the final scope, we'll establish the timeline, and the retainer or project structure.

Question 7

How are you different from traditional consultants or agencies?

Accepted Answer

Selective client load: I work with a small number of clients at a time to ensure depth, continuity, and fast turnaround—no rotating account teams.

Strategy-to-execution support: I deliver clear direction, then support implementation through prioritisation, decision support, and practical tools (plans, briefs, templates).

Capability-building baked in: Can include training and upskilling so internal teams can run the system confidently, reducing long-term dependency.

Industrial B2B fit: I bring industrial context and technical grounding—less translation, fewer generic tactics, and plans that match real constraints and sales cycles.

Question 8

What’s your style of working?

Accepted Answer

Informed, structured and transparent. 
Work starts by agreeing priorities and what “good” looks like, then moving through a simple cadence: plan, execute, review. 
Expect clear and data-informed recommendations, implementations and evaluation.

Question 9

Do you lock clients into long contracts?

Accepted Answer

No. Retainers are typically month-to-month, with a defined scope and clear expectations. 
If a minimum term is needed for a specific outcome (e.g., a 6–12 week setup phase), it’s agreed upfront—otherwise clients can pause or end the retainer with notice.

Question 10

What kind of results can I expect?

Accepted Answer

That depends on your goals — whether it’s filling your pipeline, clarifying your positioning, improving campaign performance, or upskilling your team. Every project has clear KPIs, which we define together.

Question 11

What if I’ve tried agencies before and didn’t get results?

Accepted Answer

You’re not alone. Many businesses feel let down by marketing services. 
Marketing isn’t a guaranteed-output service—outcomes depend on the offer, market conditions, execution quality, and time. 
What TME commits to is a science-informed, evidence-led approach: clarify priorities, apply appropriate measurement and analysis, and use that to make the best next decisions. 
The focus is on reducing guesswork, showing what’s working and what isn’t, and improving performance through structured iteration.

Question 12

How much do you charge?

Accepted Answer

Pricing depends on the type of support and the level of involvement required. 
Most work is delivered via a month-to-month retainer priced to an agreed scope and priorities. Smaller, one-off pieces (like audits or marketing health-checks) can be quoted as fixed projects. After a quick call or a short brief via email/form, a clear recommendation and price range is provided.

Question 13

Do you only work with industrial businesses?

Accepted Answer

Not exclusively, but that’s where TME brings the most depth. 
Businesses that are technical, operational, or B2B in nature tend to be a strong fit because the work benefits from clear positioning, structured decision-making, and solid measurement. 
If you’re in another field and think a science-informed, evidence-led approach to marketing would be useful, feel free to get in touch.

Question 14

How quickly can we get started?

Accepted Answer

If there’s availability, an audit can usually start within 1–2 weeks. 
For broader engagements, timing is confirmed upfront based on scope and current commitments. Work is intentionally capped, so active clients receive consistent attention and turnaround.

Question 15

Is my data safe? Do you have a data management and security process?

Accepted Answer

The Marketing Engineer follows SOC 2–aligned security and privacy practices to protect client information. This includes least-privilege access, strong authentication, secure storage and sharing, controlled use of third-party tools, and prompt removal of access when it’s no longer needed. Where required, I can work within your internal security requirements and support NDAs and basic vendor security questionnaires.

Question 16

Are you insured?

Accepted Answer

Yes. The Marketing Engineer (TME) is insured for Public Liability and Professional Indemnity.

Question 17

Are you registered for GST?

Accepted Answer

Yes, The Marketing Engineer is registered for GST.

THE MARKETING ENGINEER

Smart Support, Scaled To You

Senior direction without a full-time hire

Data planning, collection, analysis and reporting

Strategy, priorities, and team support

Industrial B2B context

More About Jay

What Can TME Do?

Strategic Alignment

Leadership

Data Clarity

Evaluation

Promotion Campaigns

MarTech

The TME Method

A Three-stage Approach That Builds Clarity, Capability, And Growth.

TME systematic approach scales to your business needs —from one-time audits to ongoing fractional support.

Stage 1. Discovery & Strategy

Backed by 15 years of experience in the industrial sector and academic-level rigour

Step 1. Diagnosis With Precision

Clarity comes first—we investigate before taking action.

Step 2. Evidence-based Marketing

Decisions you can justify - not just creative ideas

Strategies and approaches grounded in evidence

Visible rationale to support decisions

Evaluation and monitoring always embedded

Stage 2. Enablement & Expert Execution

Built-in expertise: strategic leadership + accountable execution without agency overhead

Step 1. Train & Empower Your Team

Expert guidance, tailored to your organisation

Step 2. Implement with Accountability

Execution overseen with engineering-level discipline

Stage 3. Iteration & Optimisation

Measure, evaluate, improve: marketing that advances every cycle, guided by measured performance

Fractional Service

What Most Marketing Options End Up Meaning In Practice:

Strategy decks, no follow-through

Agencies that don’t understand your industry

Full-time costs without full-time clarity

More management, not less

TME’s Fractional Service Removes Those Trade-offs

tailored schedule

embedded in your business

for a fraction of the cost of a full-time hire or agency retainer

Benefits of TME's Fractional Service Model

Embedded like an employee, outcomes-driven like a consultant

What You Get With TME's Fractional Service

Ongoing strategic support designed for how you do business.

We Build it Together, Not Just Talk About It.

TME is a practical partnership:

Industry Focus That You Don’t Get With Others.

You get senior marketing leadership without agency overhead.

Flexible Scope And Transparent Costs You Control

Work spans strategy, brand, campaigns, and systems — scoped to what you actually need.

Ready To Optimise How You Do Marketing?

No hard sales. See if fractional fits your stage — or leave with the next step.

THE MARKETING ENGINEER

ABN: 17 511 940 178

Mon - Fri : 8:00am – 7:00pm

Weekends : 8:00am – 12:00pm

Brisbane . Logan . Gold Coast

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THE
MARKETING
ENGINEER

TME systematic approach scales to your business needs
—from one-time audits to ongoing fractional support.

Measure, evaluate, improve:
marketing that advances every cycle, guided by measured performance

TME’s Fractional Service
Removes Those Trade-offs

What You Get
With TME's Fractional Service

We Build it Together,
Not Just Talk About It.

Industry Focus
That You Don’t Get With Others.

No hard sales. See if fractional fits your stage
— or leave with the next step.

THE
MARKETING
ENGINEER