Hi
Thanks for your interest! I am a former automation engineer and business development manager, experienced in helping organisations become and remain competitive through engineered solutions. Now, as a Social Marketer, I bring my examine-analyse-strategise approach to develop and implement social and sustainable marketing strategies to meet business goals.
Publications
Parkinson, J., Naidu, J. (2024). Driving and Evaluating Social Impact in Health Marketing. Health Marketing Quarterly, 41 (2), 113-129. https://doi.org/10.1080/07359683.2024.2363568
Parkinson, J., Naidu, J. (2022). Evaluation of the social impact of marketing. In K. Kubacki, L. Parker, C. Domegan, & L. Brennan (1st Ed.), The Routledge Companion to Marketing and Society (pp. 69-90): Routledge. https://doi.org/10.4324/9781003028079
Parkinson, J., Naidu, J. (2022). Social Marketing Program Metrics. In C. Fourali & J. French (1st Ed.), The Palgrave Encyclopedia of Social Marketing (pp. 69-90): Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_149-1
Education
Doctor of Philosophy (Expected completion QTR1 2026)
Griffith University, Nathan Campus, Brisbane
Details: Investigating the ecology of factors relating to health behaviour maintenance to design, implement and evaluate interventions.
Bachelor of Business (1st Class Honours)
Griffith University, Nathan Campus, Brisbane
Thesis Title: The Utility of Evaluation Frameworks in Transformative and Social Marketing Services: An examination of the ‘My Health for Life’ program.
Details: Using secondary data from the Queensland Health-funded My Health for Life program, I assessed the utility of prevalent evaluation frameworks across the health, social science and implementation science disciplines. Based on the outcomes of this assessment, I developed an integrated framework to comprehensively and consistently evaluate health interventions.
Bachelor of Business (Marketing)
Griffith University, Nathan Campus, Brisbane
Bachelor of Engineering (Mechatronics)
Queensland University of Technology, Gardens Point Campus, Brisbane
Experience
2022 - Present: Sessional Academic
Griffith University | Australian Catholic University | ACUOL
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Marketing Communications
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Buyer Behaviour
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Digital Marketing: The Connected Space
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Marketing Analytics
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Social Impact of Marketing
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International Marketing
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Managing Markets
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Market Research
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Managerial Marketing
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Entertainment & the Arts Marketing
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Retail Marketing
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Self-Marketing
2013 - 2022: Business Development Manager
NHP Electrical Engineering Products Pty Ltd, Rexel IA
Details: Designed and executed growth strategies for engineering goods and services to manage an $8M+ sales budget. Involving:
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client conversions and customer retention
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brand building and strengthening reputation
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market research
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establishing and maintaining relationships with clients and suppliers
